Fulfilling our Hon’ble PMO’s Vision of India being a Toy Manufacturing Hub
One of the fundamental joys of childhood is the memory of receiving toys on birthdays, or when relatives visit or you visit some strange land for a vacation. The toy industry in India has been present for over centuries with the first sign of toys dating back to the Mohejodaro and Harappa civilisations. Toys are not just a part of the fun but also teach children many important values and morals along with improving their motor skills and creativity. The development of the child’s mind is highly dependent on toys, such that most playschools and preschoolers are often just given a bunch of different toys to help improve their skills and inculcate values in them like sharing, caring for belongings and more.
Today, the value of the global toy industry is 7 lakh crore rupees and despite India having a rich culture and history of arts & crafts that produced some great toys, our contribution to this industry is minimal. As our Hon’ble Prime Minister, Narendra Modi said, India should be working towards contributing to this market with our innovative toys made from clay, leather, stone, wood, plastic and more from different parts of the country.
Owing to the pandemic, the toy industry has taken a major hit as 85% of the unbranded toys come from China. The restrictions on import from China have caused a severe shortage in the toy industry. However, it has also given an opportunity for Indian brands to grow. With a young population of 1.3 billion people in our country, India has the market to cater to with a budding toy industry. With a rich history and culture, we have the scope to create special toys that can cater to the Indian and global industry. The technological developments in the last few years also allows us to now become a manufacturing hub of toys. The focus is on the use of technology and innovation to create toys that meet the global standards.
In recent times, China has taken over as the biggest supplier of toys for boys and girls worldwide. However, as mentioned by our Prime Minister, Narendra Modi, India does have the resources and the creativity to create the best toys and play a bigger role in the toy industry worldwide as well as contribute to the AatmaNirbhar Bharat campaign of the government. OK Play India is one such company that has been manufacturing and selling toys in India for almost the past three decades. With two sprawling factories located in Sohna, Haryana and Ranipet, Tamil Nadu, we’re a team of 500+ people who create toys that meet international standards and continue to strive to make our Indian toys a global name. To know more about us or check out our collection, visit www.okplay.in.